The Future of Live Events

Duration: 60 Minutes

Mark Roberts, CMO, PGi

Mark Roberts serves as PGi’s CMO responsible for all marketing operations worldwide, driving growth opportunities and building brand recognition for the company within the communications market. As a marketing leader, Mark knows events and is a recognized expert with virtual and hybrid events and meetings.

Live Nation & PGi  Present: The future of events

Wednesday, Nov. 11 2:00-3:00 pm


Organizations have had to rethink their strategy for in-person events in light of the COVID-19 pandemic. What’s clear is that events aren’t going away; they’re just going to look different in the months and years ahead.

Research conducted by The Harris Poll revealed more than half (54%) of employed Americans working from home due to COVID-19 would not be comfortable attending large, in-person work-related events this year. To ensure participants’ safety and comfort as part of the “next normal,” organizations must move to a hybrid approach for events, including town halls, sales conferences and experiential events to ensure a better experience for everyone involved.

Join PGi, the leader in virtual events, and Live Nation Special Events, the national leader in incredible venues and epic events, for a candid conversation about the future of hybrid events in the “next normal.”


Barbara Bouman, Vice President of Special Events, Live Nation Special Events

Barbara Bouman brings to Live Nation 15+ years of creative planning and implementation of special events. As Vice President of Special Events, Barbara works closely with clients on multi-city programming, high profile VIP events, conference receptions, custom packaging, event logistics and much more.

During this interactive session, you’ll learn:

  • How hybrid events are a popular way of holding a “responsible” gathering without endangering safety.
  • How to host a compelling, successful hybrid event that engages audiences.
  • How to create a hybrid event that provide value and unique content, ensuring excitement for all participants.
  • The latest trends and best practices with in-person and hybrid events in the “next normal.”

Are you going to deliver something unique that no one else is? Join this interactive session to understand the latest trends and best practices with in-person and hybrid events as we embrace the “next normal.”

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