Strategies for rapidly launching a D2C channel successfully in the current climate

Tuesday December 1, 4:00-5:00 PM ET

COVID-19 reshaped buying experiences and has accelerated digital transformation initiatives, especially for companies launching a direct-to-consumer (D2C) channel. The need to be agile, digitally resistant, and differentiated has never been greater. How do companies deliver on their D2C customer experience and brand promise, at scale, while providing customers with a seamless journey across channels?

Join SAP partner, Capgemini and special guest Raja Raman, Vice President of Digital Technology at Dentsply Sirona, the world’s largest manufacturer of professional dental products and technologies. Raja will share best practices around how Dentsply Sirona was able to pivot during the pandemic and provide a more seamless, self-serve and contactless enhanced D2C customer experience that will be expanded upon globally.

Speaker: Raja Raman, VP of Technology, Dentsply Sirona. Raja is an innovative software executive, strategist and engineering leader with deep technical roots. He has extensive experience in architecting and delivering customer focused digital platforms and eCommerce solutions.

Speaker: David Harrelson, Vice President of Digital Customer Experience, Capgemini David Harrelson has over 25 years of business development, executive management and digital consulting experience within high-growth organizations covering a unique mix of software sales, digital strategy, creative design and digital technology enablement in both domestic and international markets.

To round out the event, James Beard award-winning sommelier Rachel DeAmbrose will host a guided wine tasting where she will discuss the wine sent directly to your home, so you are able to partake in the experience. Be sure to provide the best address to send your wine on the registration form.

About Capgemini:Capgemini is a global leader in consulting, digital transformation, technology and engineering services. The Group is at the forefront of innovation to address the entire breadth of clients’ opportunities in the evolving world of cloud, digital and platforms. Capgemini enables organizations to realize their business ambitions through an array of services from strategy to operations.

Our SAP Customer Experience team works hand-in-hand with SAP to enhance the entire customer journey and deliver connected engaging experiences. By engineering innovative solutions spanning the entire customer lifecycle across marketing, commerce, service, and sales, our focus is always on the client and moving their business forward. We are ranked #2 in SAP Customer Experience certifications in NA and #3 globally, and a Leader in the Gartner Magic Quadrant for CRM and Customer Experience 2017 to 2020. Capgemini is one of the largest SAP systems integrators with approximately 20,000 SAP practitioners and more than 1,300 clients worldwide in all major industry segments.

About SAP Customer Experience: At SAP Customer Experience, we enable customer freedom. We believe that customers should own their experience, not companies. Only by supporting a customer’s freedom of choice, will companies ultimately succeed in building strong relationships with customers. SAP Customer Experience solutions help bridge customer freedom with company results. Our solutions give companies the confidence to provide freedom while building strong relationships based on trust and empathy. SAP Customer Experience helps companies understand customers, engage with customers and deliver on the brand promise.