Analyst Series

MarTech Strategy


Duration: 60 Minutes
Speaker

Alan Webber

Program Vice President, Customer Experience

How MarTech Can Improve the Customer Experience Across Channels & Mediums

Weds. Dec. 16, 2:00-3:00 PM ET

 

The future of modern marketing is data-fueled and more and more reliant upon technology to deliver the decisions that help improve marketing return on investment, grow customer satisfaction and boost the value of the company. Marketers are focusing on MarTech to improve the customer experience across channels and mediums.

It is now an imperative to understand the data and technology stack firsthand and how it relates to the customer experience in order to gain the highest audience engagement for companies of all sizes. The right technology can provide marketers with the ability to understand their customers better and provide a contextually more meaningful experience.

Leading companies with revenues of more than $5 million a year reported significantly higher adoption rates of marketing tech such as AI, marketing automation, workflow and data analytics. Business leaders need to make sure their organization is gathering as much information about their customers, brand strength, marketing performance and employee satisfaction as possible.

IDC Aanalyst, Alan Webber, Program Vice President, Customer Experience

In this role, Alan leads IDC's Customer Experience research program as well as supporting IDC's Chief Marketing Officer research efforts. Specific areas of research interest for Alan are the impact that technology changes have on how business and customers engage and interact, the digital transformation of the customer experience, and the impact of algorithms and analytics.

Alan has more than 25 years of analyst, management, and technology experience working with private sector firms and public sector organizations. Alan can provide strategic advice and market intelligence on emerging and existing customer experience and customer engagement technologies, business practices, and market trends.

During his career, Alan has been a Partner and Principle Analyst at the Altimeter Group covering digital strategy, a Principal Analyst covering customer experience at Forrester Research, and has led various technology, strategic planning, customer engagement, and performance management initiatives for US Government agencies.

Alan has been quoted in numerous business and technology publications including B2B Magazine, Business Week, The Washington Post, the Wall Street Journal, Government Computer News, Fortune Magazine, Congressional Quarterly, Computerworld, CIO Magazine, CIO Today, Government Technology, and French CIO Magazine.

After sponsor presentations join us as we pop a bottle of the vintage chosen by our resident sommelier, Rachel DeAmbrose, who will provide a brief tasting on the wine you’ll receive as a “thank you” for attending the event. Be sure to provide the best address to send your wine on the registration form.

STRATEGIC RESEARCH PARTNER
Presents the CIO Recovery Guide: strategic technology decisions that will flatten the curve toward recovery
Certified sommelier, Rachel DeAmbrose, from the team honored with the 2016 James Beard best wine program, award, will lead the tasting with wines hand-selected for the event. Rachel attended the International Culinary Center's, Intensive Sommelier Training, and achieved Certified Sommelier through the Court of Master Sommeliers. She was first woman and youngest sommelier in world famous, Bern’s Steak House, known for its James Beard award winning wine cellar of rare and extremely sought after vintages.
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