TechTalk Daily
By Rob Enderle for Tech News World
When I joined IBM in the 1980s, they assigned me the task of helping create what eventually became one of the very first CRM applications. Like most at that time, I had to work with MIS (now called IT), and the result was dreadful. Instead of the app making things easier by automating many repetitive manual tasks, it required more labor, was incredibly annoying to use, and showcased a disconnect between what I thought I’d asked for and what MIS delivered.
This experience was far from uncommon because, even though I could code, the MIS folks didn’t understand the business. They tended to make decisions in a vacuum that undoubtedly made their job easier in terms of creating the app, but that made users’ jobs far harder because the users had surprisingly little to do with the process.
Well, AI is about to change that by gradually turning users into programmers. Microsoft is at the forefront of this with its efforts to place increasing AI capability into Windows, Office, and the Microsoft Store.
Let’s explore how Microsoft AI will benefit collaboration and user experiences, and we’ll close with my Product of the Week: a new set of headphones from Dell’s Alienware unit that look like nothing you’ve ever seen.
A Facebook post said something like, “Giving users the ability to work with AIs to code will mean that users will finally need to articulate what they want, so your jobs are safe.”
The implication was that users generally don’t know what they want, so giving them the ability to create directly with AI will end badly. However, both my experience and this joke highlight the underlying issue that programmers and users lack training in collaborating with each other.
Part of the underlying problem is that programmers typically have little interest in business operations, and operations employees have little interest in coding. Since neither side generally wants to learn the nuances of the other, this can lead to some very unsatisfied users and very frustrated programmers.
AI has the capability to break through this problem because, as it advances, it will naturally attempt to learn about the user and be better able, over time, to provide an outcome closer to what the user should want.
I say “should” because, in my experience, often one of the problems when creating an app is that the user hasn’t thought through what they want entirely. Only after seeing the draft app will they suddenly realize that what they want isn’t anything like what they got.
AI gets around this problem by not having a personality, so it doesn’t get irritated, angry, or frustrated. It learns through iteration and is willing to iterate infinitely to approach closing unmet user needs.
But users and programmers will still need to develop competence with the tool. Otherwise, they will likely become frustrated with the endless iterations that result because the user cannot completely articulate what they want, and particularly what they don’t want, in the new app.
By placing generative AI into Windows, Microsoft creates a forcing function trend where users will learn how to work with generative AI to get better results. They will have to learn to fully articulate their needs to lower the number of annoying iterations the AI has to go through to understand those needs, and, most importantly, users will have to develop the skills needed to understand and communicate what they want.
We’ve had some mixed results with this kind of thing. Boolean logic is what the internet has used to refine searches. Those who learned Boolean logic found they could get the results they wanted far more quickly than those who didn’t. Still, we aren’t exactly up to our necks in Boolean logic users on the web, showcasing that the weak link remains users who refuse to learn the skills needed to become more efficient.
The difference with AI, however, is that AI can help bridge the gap by learning what makes a particular user unique and attempting to bridge the knowledge and experience gap. Unlike Boolean logic, which is static, the AI will evolve to become a much more personalized interface for the user and substantially reduce the need for the user to have a unique AI communications skill set.
Those users who put in the effort to learn how to work better with AIs will have an advantage, and given the AI will be in the operating system, they’ll get plenty of opportunities to practice. Still, I expect much of the communications heavy lifting will increasingly come from the AI, not the user, as shown in Microsoft’s Windows Copilot introduction video:
Microsoft is blending AI across the Windows 11 platform to make it easier to use, easier to find apps, easier for developers to present those apps through the Windows Store, and increasingly blending AI into every aspect of the OS and user experience.
The move to aggressively place AI into all aspects of Windows will dramatically change the user experience over time. Just as we began with a command line interface, then moved to a graphical user interface (GUI), and now are moving to an AI interface, each move should improve productivity, reduce user frustration, and bring the development process close to the related apps they are supposed to assist.
We are at the very beginning of the evolution of this technology, so expect growing pains as it matures. However, this marks the initial significant departure from the traditional approach to technology, which compelled users to acquire new skill sets to reap the benefits. Now we are developing AI systems that will learn how to work with the users and effectively flip this dynamic on its head, making for a far more interesting, hopefully far less frustrating, result.
While there are a lot of concerns surrounding AI, for now, these moves by Microsoft represent little risk but promise significant improvements to productivity and user satisfaction.
Rob Enderle, The Enderle Group
An Internet search of media quotes validates Rob Enderle as one of the most influential technology pundits in the world. Leveraging world-class IT industry analysis skills honed at DataQuest, Giga Information Group, and Forrester Research, Rob seized upon the power of the information channel as a conduit to reach business strategists and deliver valuable, experienced-based insight on how to leverage industry advances for maximum business advantage