Follow
Follow
Follow
Follow
News
By Rob Enderle for Torque News
March 21, 2025
For years, General Motors (GM), like most major American car manufacturers, believed that the key to future dominance in the automotive space - especially in the emerging world of autonomous vehicles - lay in developing proprietary, in-house technology. The vision was straightforward: build self-driving systems internally, integrate them into GM’s lineup, and then license the technology to other automakers, effectively positioning GM not only as a carmaker but also as a technology supplier. However, as the complexity of autonomous systems became increasingly apparent, this strategy revealed its inherent flaws.
In reality, companies seldom license mission-critical technology from direct competitors. Automakers compete on razor-thin margins, brand identity, and technological differentiation. No executive wants to hand over control of a core component - especially one as essential as the brain behind self-driving cars - to a rival who could later limit access, dictate terms, or leap ahead by keeping improvements proprietary. Licensing models work well in industries like software, where ecosystems depend on collaboration, but automakers have historically been far more insular and protective of their intellectual property.
GM’s Critical Pivot With A Focus On Safety
Recognizing these limitations and the staggering investment required to stay at the forefront of autonomous vehicle technology, GM has pivoted. Their recent partnership with NVIDIA marks a fundamental shift in philosophy and strategy. Instead of going alone, GM is now collaborating with one of the undisputed AI hardware and software leaders, leveraging NVIDIA’s cutting-edge technology to accelerate its self-driving ambitions.
To continue reading, click through to Torque News here: https://www.torquenews.com/17995/nvidia-partners-gm-fix-gms-autonomous-driving-technology-and-move-company-more-leadership
About the Author:
Rob Enderle is a technology analyst at Torque News who covers automotive technology and battery development. Rob Enderle is the president and principal analyst at the Enderle Group, where he provides regional and global companies with guidance on how to create a credible dialogue with the market, target customer needs, create new business opportunities, anticipate technology changes, select vendors and products, and practice zero-dollar marketing. You can reach the author via email.
