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How Old Facebook Plus New AI Could Save Remote Work

By Rob Enderle for COMPUTERWORLD

I’m seeing two conflicting trends at the moment: office buildings are being turned into apartment buildings because of excess vacancies due to work-from-home practices, and companies like Zoom are demanding that employees come back to the office — even if it isn’t in the firm’s best interest.

Employees mostly still want to work from home, and staffing shortages still largely give them a lot of say as to where they work. So why are companies now balking at employees working remotely? Generally, it’s because managers still haven’t been trained or given the tools they need to manage remote employees.

The employees who do want to work in the office tend to be those who are new to the organization, particularly those coming right out of school. This, too, is partially a management problem. Companies often don’t provide onboarding tools that help new employees feel like they are part of a company and that they have the same advantages as those who have been with the firm longer or go into the office regularly.

This week I want to focus on the last part of the problem — the need for new employees to feel like they are part of the company. To fix that problem, we need the old Facebook.

Facebook? Hear me out

I’m talking about the early version of Facebook that Mark Zuckerberg created as a Harvard student. This social networking tool was designed to help new students create relationships and to better connect them to the school so they felt like they belonged. This is the identical problem that new employees are facing, particularly those who are just out of school and have never worked for a firm before.

Granted, this app would need to have better controls (such as the ability to prevent an upset employee from sharing their feelings with the entire company) and ideally include some AI capability to advise in engagements between employees. Trolls and employees who behaved badly on the app could be terminated for cause, since the app would provide all the evidence needed to support the termination.

Generative AI would be an ideal addition to the app, because…

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Rob Enderle, The Enderle Group
An Internet search of media quotes validates Rob Enderle as one of the most influential technology pundits in the world. Leveraging world-class IT industry analysis skills honed at DataQuest, Giga Information Group, and Forrester Research, Rob seized upon the power of the information channel as a conduit to reach business strategists and deliver valuable, experienced-based insight on how to leverage industry advances for maximum business advantage