2024 Calendar

Future of Work Forecasts 2024: Driving Forces Shaping the Future of Work in the Next 12 Months

Interested in AI? Daniel W. Rasmus is a member of the Advisory Board for our AI Impact 2024 event! Check out what Daniel, the rest of the Board, and TechTalk Summits have up our sleeves for this groundbreaking AI experience. 
 

Future of Work Forecasts 2024: Driving Forces Shaping the Future of Work in the Next 12 Months

By: Daniel W. Rasmus for Serious Insights

AI confusion. AI will be everywhere, but it won’t all be the same. As most enterprise software gains some level of AI functionality in 2024, organizations will realize that AIs from different vendors may represent different choices for sources and restrictions. Suggestions and data may not correlate across systems. Some choices will make certain systems better than others at tasks like coding or data manipulation. As with all enterprise technology, it will be up to the buying organization to make sense of what works for them and what doesn’t—what AI to adopt and trust, which to use with caution, and which to abandon.

“So what?” Comes for AI. 2024 will likely see the first, and perhaps several versions, of AI disenchantment from end users as they see the limits of freely available technology and the difficulties of making AI work with an organization’s own content (or their content). People may also just find the generative AI experience less engaging as they find few meaningful applications in their work and lives. Will the shine come off of AI, forcing AI vendors to find new ways to appeal in order to maintain valuations? [CBInsights reported a general slowing of AI investments in Q3 2023]

Generative AI will struggle with value beyond the surface layer. AI will be most useful when it reaches the “last mile” of automation. When it moves beyond generating content or code from prompts to create a draft proposal with internal content or when it can compile and test code.

On personal devices, integration with voice assistants to perform basic OS tasks and to make local content more discoverable and malleable all fall into that “last mile” of automation—detailed tasks people do every day for which AI does almost nothing yet. Some of this is hard, which is why AI doesn’t do it yet. 2024 will likely start with headwinds in this area but it may have some breakthroughs.

Although Apple looked at ChatGPT like Microsoft started as a web browser in 1990, keep an eye on Apple to respond quickly with a smarter, more integrated Siri…

To read more about the driving forces shaping the future, check out: Future of Work Forecasts 2024: Driving Forces Shaping the Future of Work in the Next 12 Months

 

About the author:

Daniel W. Rasmus, the author of Listening to the Future, is a strategist and industry analyst who has helped clients put their future in context. Rasmus uses scenarios to analyze trends in society, technology, economics, the environment, and politics in order to discover implications used to develop and refine products, services, and experiences. He leverages this work and methodology for content development, workshops, and for professional development.

Interested in AI? Daniel W. Rasmus is a member of the Advisory Board for our AI Impact 2024 event! Check out what Daniel, the rest of the Board, and TechTalk Summits have up our sleeves for this groundbreaking AI experience.