

TechTalk Daily
By Rob Enderle, The Enderle Group for TechSpective
In the complex world of enterprise IT, decisions around software support often feel like a Faustian bargain. Companies invest millions in mission-critical applications from giants like Oracle, SAP, and now, increasingly, VMware. With that investment comes the assumption that the vendor’s own support will be the most effective lifeline. However, a growing number of enterprises are discovering a powerful alternative: third-party support providers like Spinnaker Support. Far from being a niche solution, third-party support is emerging as a strategic imperative, offering significant advantages, particularly as organizations navigate the transformative landscape of Artificial Intelligence (AI).
Discover how it provides unbiased advantages and global reach—read the full article on TechSpective to unlock these insights:
Rob Enderle President and Principal Analyst at Enderle Group.
As President and Principal Analyst of the Enderle Group, Rob provides regional and global companies with guidance in how to create credible dialogue with the market, target customer needs, create new business opportunities, anticipate technology changes, select vendors and products, and practice zero dollar marketing. For over 20 years Rob has worked for and with companies like Microsoft, HP, IBM, Dell, Toshiba, Gateway, Sony, USAA, Texas Instruments, AMD, Intel, Credit Suisse First Boston, ROLM, and Siemens.