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The 'One' Key to Better Customer Experiences

On demand
2:00 PM - 3:00 PM ET

Sponsored by

Speaker Deane Barke Senior Product Strategy Director

Deane Barker is the Global Director of Content Management at Optimizely. He’s been working in content management for 25 years, and has written four books about the patterns and practices of modeling, creating, managing, and delivering digital content, including “Web Content Management: Systems, Features, and Best Practices” for O’Reilly Media and the “Web Project Guide: From Spark to Launch and Beyond.” Deane lives in Sioux Falls, South Dakota.

The 'One' Key to Better Customer Experiences

Wednesday, March 27th I 2:00PM EST


1:1 personalization. Rigorous testing. And "content, content, content". 

We've long diagnosed (and attempted to piece together) the critical inputs for all-things digital. But failed customer experiences are just a symptom of a much different problem. 

Join Deane Barker, Sr. Director Product Strategy at Optimizely, as he breaks down the real challenges facing marketers and digital practitioners today and shares the secret to better customer experiences — from breaking down silos to fostering cross-functional partnerships, as well as the key tenets that truly empower marketing and digital teams.