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Re-imagine Customer Data for Hyper-personalization at Scale

Oct 21, 2021
4:00 PM - 5:00 PM
  • Speaker Nikhil Pancholi Senior Enterprise IT Strategy & Operations Leader

    Nikhil Pancholi is a senior technology management leader with over fifteen years of experience driving transformative and strategic initiatives focusing on product and solution management.

  • Speaker Deepak Thakral VP Consumer eCommerce at McAfee

    Accomplished product & technology executive in the advertising industry, he drives product vision and technology strategy and leads teams of Product Managers, UX and Engineers to launch and optimize digital advertising products & platforms in mobile and app search.

  • Speaker Vivek Kwatra Chief Revenue Officer

    In his role as the Chief Revenue Officer, Vivek is an integral part of Brillio’s leadership team enabling its growth strategy, overseeing all aspects of revenue generation and further accelerating sustainable growth across key industry segments.

  • Speaker Sandhya Balakrishnan Region Head

    Seasoned analytics professional with a keen interest to help customers drive adoption of big data, business analytics and AI.

  • Speaker Raghu Ramakrishnan Senior Director Data Platforms & Engineering

    Raghu has deep experience in the data engineering and Marketing Technlogy space leading multi-disciplinary teams across Retail, Travel & Hospitality, Telco and CPG domains to build and roll out data platforms.

  • Speaker Richard Beeson Whisk(e)y Ambassador

    Richard has built a reputation as a spirits and beer expert in the restaurant and distribution industry over the past fifteen years. He has been involved in importing both Irish whiskey and Scotch whisky and expanding distribution of Kentucky Bourbon whiskey in the Northeast region. He started his career tending bar in the pubs of the Boston area and worked to cultivate a dedicated whisk(e)y selection and following as he has moved from the restaurant industry to distribution.

Re-imagine Customer Data for Hyper-personalization at Scale

Thursday October 21 | 4:00 PM EST

Customers expect companies deliver personalized experience from companies, irrespective of the size of the company and drives investments into product and technology eco-system to provide right content at the right time to the right individual. With changes related to 3P, its important to recognize customers across devices and channels and gather information around their preferences, propensities to deliver richer experiences.

In this exclusive panel discussion, we explore ways to drive data-driven personalized customer experiences –

  • What are emerging sources of data that decision makers can look at to factor in local/global impact of the pandemic?
  • Use of advanced analytics to develop hyper-personalized digital campaigns
  • Tactics for experimentation and driving customer personalization at scale
  • Delivering hyper-personalization in a privacy compliant manner

Nikhil Pancholi | Senior Enterprise IT Strategy & Operations Leader, U.S. Cellular

Nikhil is the Director of Application Development, Support and Information Management at U.S. Cellular Corporation and holds an MBA from Kellogg School of Management at Northwestern University. He excels at identifying pathways for emerging technology commercialization by leveraging internal skills and partner relationships. Nikhil is passionate about data-driven business impacts, building high-performing teams and navigating through organizational change.

Deepak Thakral | VP Consumer eCommerce at McAfee

Accomplished product & technology executive in the advertising industry, he drives product vision and technology strategy and leads teams of Product Managers, UX and Engineers to launch and optimize digital advertising products & platforms in mobile and app search.

Vivek Kwatra | Chief Revenue Officer, Brillio

In his 30 years of experience, Vivek has led several high profile organization-wide initiatives at leading MNCs such as diversity and inclusion, transforming client relationships program, sales force transformation, commercial and delivery excellence, and the non-linear revenue generation program.

Sandhya Balakrishnan | Region Head, Brillio

Sandhya has deep experience in crafting roadmap for digital solutions and data / AI products for sales, marketing, finance and supply chain functions which enable quick and agile monetization of enterprise data. She has handled complex and diverse business portfolio across multiple customers and regions with P&L and people management responsibilities

Raghu Ramakrishnan | Senior Director Data Platforms & Engineering, Brillio

Raghu has extensive experience developing strategy and building /rolling out Customer Data Platforms that resolves identities, develops 360 view of the customer, builds deeper insights and drives effective omni-channel marketing campaigns using SaaS and Cloud platforms.

Following the presentation Irish Whiskey & Beer Specialist, Richard Beeson, will be your guide through whisk(e)y and beer selections chosen for the event.

Be sure to provide the best address to send your wine on the registration form.

Whisk(e)y Ambassador, Richard Beeson

Your Whisk(e)y Ambassador for the tasting, Richard Beeson, has traveled to Ireland, Mexico, Germany, and throughout the US to study distillation and brewing. After making the switch from the restaurant industry to the distribution world in 2013, Richard worked with the new wave of Irish craft distillers breaking into the US market, Scotch whisky importers with unique bottlings, as well as US distilleries looking to capitalize on what became a global boom. In 2017 he opened his own small whisk(e)y pub in his hometown of Lowell, Massachusetts, The Keep, which boasts one of the largest and most diverse selections of whisk(e)y in the state.

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