Make Your Business Look Enterprise-Size

Duration: 60 Minutes

Ira Weinstein, Recon Research

Ira M. Weinstein is the founder and managing partner at Recon Research, an independent research, advisory, and consulting firm focused on enterprise communications. Ira is an expert on communication solutions, audio-visual systems, and unified communications (UC) products and services. During his more than 25 years in the industry, Ira has authored hundreds of articles and reports on the companies, products, services, trends, and happenings in these markets. Ira is also a frequent speaker at industry events and conferences, sales kickoffs, and other forums.

Make Your Business Look Enterprise-Size

January 22, 2020
1:00 PM ET


With its expansive coverage and broad offerings, unified communications (UC) finds a natural home with enterprise-level businesses that need to connect global operations and thousands of employees working remotely. Rather than relying on multiple disparate services, a UC platform integrates voice, messaging, collaboration, and other features in a single integrated business communications solution.


As small- and medium-sized businesses (SMB) continue to compete with larger enterprises, any tool you can use that evens the playing field or provides a competitive advantage is worth evaluating. A cloud-based communications solution is accessible from any device with internet connectivity. When you have employees working remotely out of home offices or using co-working spaces, retain your competitive edge with an enterprise-grade, cloud-based communications solution that makes your business appear much larger.


Mark Roberts, PGi

Mark Roberts serves as PGi’s CMO responsible for all marketing operations worldwide, driving growth opportunities and building brand recognition for the company within the communications market. A proven marketing leader, Mark has over 25 years of experience in the technology industry building brands, driving demand and transforming high-tech companies. Most recently, Mark served as CMO of ShoreTel, transforming the marketing function from a focus on products to becoming one of the leading companies in the UCaaS space. He has also held other senior marketing leadership positions with world-class, multinational, private and public companies, including Mitel, NexTraq, Polycom, 3Com and Intel. Mark earned his Master of Business Administration in Marketing from the University of Leicester.

Key Takeaways:

  • How to more effectively compete in the digital economy
  • How UC and UCaaS can accelerate growth
  • Why SMBs must embrace technology to remain competitive
  • How to get closer to the customer and build long-term loyalty
  • How to make your company appear bigger and be more competitive
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