Wine Dinners

SAP Wine Dinner, Santa Ana, CA

August 21, 2019

Santa Ana, CA

6:00 pm - 9:00 pm
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Wine dinners are exclusive and by invitation only for senior level IT management.

Commerce, reinvented. The AI revolution in commerce.

Artificial intelligence is fast transforming commerce, providing spectacular lift, and revolutionizing what we think of as commerce today.  Yet simply hiring a few data scientists rarely delivers on the promise.

In this pre-dinner talk, we’ll explore the three top areas where AI is having greatest impact and what it means for business, and how business executives should steer AI initiatives in commerce. This includes balancing domain expertise, such as category management and merchandising, with the data science required to continuously optimize commerce processes.  Giving practical examples, this talk is designed to prepare senior business executives to lead new, or focus their existing AI initiatives in areas with the greatest return, and on the techniques required for success.


Speaker: Charles Nicholls, SVP SAP Upscale Commerce

In his role as SVP SAP Upscale Commerce, Charles’ mission is to reinvent commerce for B2C. Charles is a proven innovator with a background in ecommerce, marketing, machine learning and buyer behavior.

Before joining SAP, he founded SeeWhy, a company focused on applying machine learning to personalization which was acquired by SAP in June 2014, serving first as CEO then as chief strategy officer.

Charles is also a board advisor to several start-ups, the co-inventor of a real time machine learning patent, and serves as Chairman of the Conversion Academy.

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Morton’s the Steakhouse 1641 W Sunflower Ave.
Santa Ana, CA 92704

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