Wine Dinners

SAP Wine Dinner, San Jose, CA

August 07, 2019

San Jose, CA

6:00 pm - 9:00 pm
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Wine dinners are exclusive and by invitation only for senior level management in Finance, HR, Sales, Marketing and IT.

Guiding Principles for Delivering Five-Star Experiences

In the experience economy, five-star experiences aren’t a luxury, they’re the expectation. Every organization is challenged to deliver bold, exceptional touch-points at scale, and failing to act on this can and will drive would-be advocates to the competition. Learn why you need experience data (X-data); how your customer feels about your business combined with operational data (O-data), the by-the-numbers breakdown of what makes you earn your rating.

Together, understanding your X- and O-data creates the foundation for delivering five-star experiences. That complete view helps close the experience gap and aligns expectations between employees and customers alike. In a world of continuous connection, if you don’t get five stars, you don’t just lose trust, you lose customers.

Shalini Mitha: Global Head of Product Marketing – SAP Customer Experience and SAP C/4HANA

Shalini is head of global product marketing at SAP Customer Experience. As a senior marketing leader, she leads an experienced team of marketing experts help customers embrace their business transformation while delivering exceptional customer experiences to build and foster lasting relationships.

A seasoned enterprise marketing professional with over 15+ years of experience at big brand companies like IBM Apple, Adobe and SAP, she is a marketer because she loves to create, to experiment, and to tell stories.




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Left Bank Brasserie 377 Santana Row #1100
San Jose, CA 95128

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