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B2B Marketing in the Experience Economy

B2B marketing as we know it is quickly evolving and marketing organizations need to adapt. Many organizations are adopting Account-Based Marketing (ABM) as a strategy, but less than 20% of organizations have been successful implementing this strategy. Learn how intelligent ABM can help gain deeper account insights, accurately prioritize accounts, and drive higher-quality engagements.

Bernard Chung is a B2B marketer, passionate about driving customer engagements all way through conversion with the right balance of creativity and analytical thinking. Strong belief that marketing is a team sport requiring close collaboration with sales, product and other marketing teams. Currently, he is the senior director of product marketing for the SAP Marketing Cloud business.