SAP WANTS TO TAKE YOU OUT TO THE BALL GAME!
B2B Marketing in the Experience Economy
B2B marketing as we know it is quickly evolving and marketing organizations need to adapt. Many organizations are adopting Account-Based Marketing (ABM) as a strategy, but less than 20% of organizations have been successful implementing this strategy. Learn how intelligent ABM can help gain deeper account insights, accurately prioritize accounts, and drive higher-quality engagements.
Bernard Chung is a B2B marketer, passionate about driving customer engagements all way through conversion with the right balance of creativity and analytical thinking. Strong belief that marketing is a team sport requiring close collaboration with sales, product and other marketing teams. Currently, he is the senior director of product marketing for the SAP Marketing Cloud business.