This is a transformational time. COVID-19 has accelerated a long-awaited paradigm shift in how businesses interact with their customers. Digital channels are now overtaking traditional brick and mortar stores in generating sales. More and more, business is becoming digital, and digital marketing is critical to a company’s success.
This paradigm shift requires companies to recalibrate their customer relationships. Join Capgemini, Adobe and guest Forrester who will highlight how current martech trends and customer expectations are evolving, and how companies can succeed in creating customer experiences that matter through industry best practices, revenue-generating success stories, and a bottle of wine.
Speaker: Rusty Warner
Rusty serves B2C marketing professionals. His research focuses on enterprise marketing technologies, including cross-channel campaign management, marketing resource management, and real-time interaction management. Rusty helps organizations ensure that their marketing technology investments underpin strategies to meet evolving customer expectations and align with overall business technology investments to win, serve, and retain customers.
Speaker: Bibhakar Pandey
A dynamic leader with more than 25 years of industry experience leading global, multi-cultural experience teams across North America, Europe, and APAC. Bibhakar has built a career on achieving year-on-year success in driving business-growth objectives and empowering organizations to address challenging business needs through the application of cloud, mobile, content, commerce, analytics, and social technologies. He builds teams with lean and agile cultures and employs new and emerging digital technologies. Bibhakar is an enterprising leader, mentor, and coach, driving continuous performance excellence within his team. He has successfully incubated and scaled businesses including marketing services and interactive and digital engineering.
Speaker: Kevin Lindsay
Kevin is a 25+ year tech industry veteran and is currently head of GTM strategy for B2C customer journey management at Adobe—leading the product marketing teams for Adobe Campaign and the recently announced Adobe Journey Optimizer. Previously, Kevin held product marketing and strategy roles in digital asset management (DAM), personalization and testing/optimization at Adobe. Other stops on Kevin’s tech marketing journey included the enterprise search space and ecommerce merchandising. Kevin believes that modern, data-driven and AI-powered CX strategies are key to delivering empathy and personalization at scale across the customer lifecycle. Kevin hails originally from western Canada, but has enjoyed life in the Silicon Valley for many years.
Join us after the presentation as we pop a bottle of the vintage chosen by sommelier, Rachel DeAmbrose, who will provide a brief tasting on the wine you’ll receive as a “thank you” for attending the event.
Rachel DeAmbrose attended the International Culinary Center in New York City for Intensive Sommelier Training and achieved Certified Sommelier through the Court of Master Sommeliers. She continued training as an intern for a single vintage grower in Champagne, France before returning to the US to accept a position as a wine steward at world renowned Bern's Steak House.
Rachel was quickly promoted to Assistant Sommelier and soon after Sommelier, the first woman and youngest sommelier in Bern’s history, making her way through the vast James Beard award winning wine cellar of rare and extremely sought after vintages. She now hosts private wine events globally at venues hand-picked for their wine cellars.
Be sure to provide the best address to send your wine on the registration form.