Magenic Private Wine Event

Thursday Nov. 12 4:00-5:00 PM ET

Now more than ever companies are seeing the acceleration of digital disruption with rapid changes in customer behavior, new sales models, an influx of competitors from different industries and the need for new offerings.

Join Heather Zimmerman, as she speaks with three industry leaders on how they are responding to and addressing these changes and the mounting pressures to transform and innovate. Their conversation will focus on: • Adapting the core to meet shifting customer needs • Identifying and quickly addressing new opportunity areas being created by the changing landscape • Reevaluating the innovation initiative portfolio and ensuring resources are allocated appropriately

Heather has spent her career identifying new opportunities and building digital products/programs that result in growing new revenue, opening new markets, and creating new customer value. Her success comes from blending startup thinking with big company scalability.  Heather teaches product groups how to develop products with a product mindset and using iterative experimentation. Her multi-discipline approach is comprised of product development, product-market fit, strategic marketing, customer experience, operations, and revenue generation.

Be sure to provide the best address to send your wine on the registration form.