Levers of Human Deception: The Science and Methodology Behind Social Engineering

Duration: 60 Minutes

Jacqueline Jayne, Security Awareness Advocate at KnowBe4

Jacqueline Jayne (JJ) currently serves as Security Awareness Advocate for the APAC region for KnowBe4, the world’s largest security awareness and simulated phishing platform. With over 20 years’ experience as a conduit between people and technology, she has mastered the art of communication and influence. Previously, she led a successful cybersecurity education and awareness program that changed behavior and culture, aimed at helping users make better cybersecurity decisions. Cybersecurity is everyone’s responsibility, and there is a gap in how to go about engaging hearts and minds across an entire organization, regardless of its size. Her insights on the human condition and how to engage at all levels in this space are invaluable as many people struggle to understand the cyberthreat landscape and equally, tech people struggle to understand how to engage the people to create change. Humans are innately curious which in this climate causes major issues. JJ is not your usual presenter and you will enjoy her energy and ability to create links between people and technology

Levers of Human Deception: The Science and Methodology Behind Social Engineering

Tuesday, September 14 | 2:00 PM GMT +8


No matter how much security technology we purchase, we still face a fundamental security problem: people. This webinar will explore the different levers that social engineers and scam artists pull to make us more likely to do their bidding.

Join Jacqueline Jayne (JJ), KnowBe4’s Security Awareness Advocate as she shares her insights and examples of mental manipulation in everyday life: from the tactics used by tricky advertisers to sophisticated social engineering and online scams. Additionally, we’ll look at how to ethically use the very same levers when educating your users.

Key Takeaways

  • The Perception Vs. Reality Dilemma
  • Understanding the OODA (Observe, Orient, Decide, Act) Loop
  • How social engineers and scam artists achieve their goals by subverting — OODA Loop’s different components
  • How we can defend ourselves and our organizations
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