Virtual Wine Event

DigitalRoute Wine Event

Duration: 60 Minutes

Rand Franklin

SVP & GM Americas

Mike Aaron

Sr. Director Product Management Revenue Cloud, Salesforce

Rachel DeAmbrose

James Beard Award Winning Sommelier

Usage Based Pricing Discussion + Wine Tasting Experience

Wednesday, June 23 | 7:00 PM ET


Consumer demand is driving new business models and market indicators show that consumers are suffering from subscription fatigue. Consumers want to pay only for what they use. To meet this increasing demand, and to grow recurring revenues faster, companies are adopting usage-based pricing. But while companies understand that they must add a usage-based business model to meet customer demand and stay competitive, many are not prepared to execute it successfully across their business.

    Transitioning to usage-based business models allows companies to realize:

  • Fast time-to-market and bill
  • Revenue Leakage Prevention
  • Quote-to-Cash Automation
  • Customer Transaction Safety
  • End-to-end audit and compliance

During this session, Mike Aaron, Sr. Director Product Management Revenue Cloud, Salesforce and Rand Franklin, SVP & GM Americas, DigitalRoute, will cover key points of how Salesforce and DigitalRoute together are helping companies successfully transition to usage-base business models.

Join us after the presentation as we pop a bottle of the vintage chosen by sommelier, Rachel DeAmbrose, who will provide a brief tasting on the wine you’ll receive as a “thank you” for attending the event.

Rachel DeAmbrose attended the International Culinary Center in New York City for Intensive Sommelier Training and achieved Certified Sommelier through the Court of Master Sommeliers. She continued training as an intern for a single vintage grower in Champagne, France before returning to the US to accept a position as a wine steward at world renowned Bern's Steak House.

Rachel was quickly promoted to Assistant Sommelier and soon after Sommelier, the first woman and youngest sommelier in Bern’s history, making her way through the vast James Beard award winning wine cellar of rare and extremely sought after vintages. She now hosts private wine events globally at venues hand-picked for their wine cellars.
Be sure to provide the best address to send your wine on the registration form.

Sponsored by
Stay up to date on TechTalk events. Sign up for the Newsletter.